We do not like the thought of eating animals (The meat paradox)
We do not like the thought of eating animals We like eating meat more than the thought of eating animals. Scientists conclude that we choose not to really think about what we eat, because if we do we lose the appetite. When we eat beef, chicken wings, hot dogs or spaghetti bolognese, we do it in denial. Already by referring to what we eat as “beef” instead of “cow”, we have created a distance between our food and an animal with abilities to think and feel. The meat paradox “The presentation of meat by the industry influences our willingness to eat it. Our appetite is affected both by what we call the dish we eat and how the meat is presented to us”, says Jonas R. Kunst, a postdoctoral fellow at the Institute of Psychology, University of Oslo. Kunst and his colleague Sigrid M. Hohle conducted five studies in Norway and the U.S. In the first study, chicken was presented at different processing stages: a whole chicken, drumsticks, and c...